Originally, I took on the role of a Gallery Docent. My responsibilities included overseeing and maintaining the gallery space and assisting with museum-related administrative duties. I joined as the gallery prepared to open its fall quarter exhibition Computational Poetics. I noticed that the Beall Center's social media platforms had been inactive for six months and volunteered to restart its presence. Providing a mix of promotional, informational, and unique content, I initiated an 11-week campaign that spotlighted artists and their artworks in the exhibition. I wore many hats in the production process where I photographed and retouched artwork images, copywrote captions, scheduled posts on Meta Business Suite, and community-engaged with the Instagram audience.

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​I launched a #WorkInDetail campaign using Reels to showcase specific artworks up close, accompanied by informative text snippets. After analyzing the analytics, I found that Posts outperformed Reels, leading me to end the series. This experience demonstrated how the audience demographic can influence the performance of different types of content.